Employer branding through the redesign of a career site

Company size
Third party tool integration
Search engine
SEO Optimization

A paid community carpooling platform with 90 million users in February 2021, BlaBlaCar is the world leader in carpooling


We collaborated with BlaBlaCar for the redesign of their career site.

BlaBlaCar is looking to recruit the best talents to develop its platform, with increasingly ambitious recruitment targets, it became necessary for them to improve their brand image as an employer through an adapted platform.

We have worked from the mock-ups provided to develop a new career site


To meet BlaBlaCar's needs, we implemented several features on their new career site:

  • Redesign of editorial content to promote Blablacar as a company and as an employer
  • Development of an automatic connection to third-party tools to offer dynamic content, such as current job offers (source: Lever) and blog posts (Medium)
  • SEO optimization to increase the visibility of the career site to potential candidates.

These various improvements will allow BlaBlaCar to attract the best talent by offering an optimized application experience.

Key project benefits

Improving the quality of applications
Reduction of the average recruitment time
Autonomy of the teams to administer the site