CRM Airtable

It's easy to create a customized CRM with Airtable, by creating a customer database, linking it to other product databases and using the built-in automations.

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Data modeling

Structuring and linking information from different databases (products, customers, employees, etc.)

Automation scenarios

Automation features to simplify processes such as sending follow-up e-mails, creating tasks, updating status...


Ability to link Airtable to other online applications such as Slack, Miro, Typeform

Project management

Airtable is designed to facilitate collaboration between team members

Data analysis

Create reports and dashboards to analyze your CRM data


Airtable is customizable, so you can create a CRM that meets your specific needs.


  • Pleasant, intuitive interface
  • Flexible CRM (all your databases in one place)
  • Large number of connectors
  • Automation


  • No test environment
  • Requires training to take full advantage of the tool's capabilities
  • Data volume limited to 50,0000
  • API limited to 5 calls per second

CRM alternatives to Airtable


Hubspot offers a comprehensive range of features for managing your customer relationships. However, compared with Airtable, Hubspot can be more costly, especially for small businesses looking to minimize expenses. In addition, Hubspot may require a longer learning curve due to its complexity and denser interface.


Pipedrive offers an intuitive, user-friendly interface, ideal for efficiently managing your leads, contacts and sales opportunities. Pipedrive offers advanced sales tracking, pipeline management and reporting features. Unlike Airtable, Pipedrive focuses specifically on the needs of sales teams, offering a more sales process-oriented experience.


Salesforce is one of the most comprehensive CRM solutions on the market. With Salesforce, you benefit from a powerful set of features to manage the entire customer lifecycle, from marketing to sales and customer service. Salesforce offers deep customization, advanced automation tools and easy integration with other enterprise systems. Unlike Airtable, Salesforce is a more complex solution, and often requires technical expertise to implement and configure.


If you're looking for a fully customized solution tailored to your specific needs, custom code development may be an alternative to consider. This approach allows you to create a CRM that is fully customized to your exact requirements. However, it's worth noting that custom development requires technical resources and a greater investment in terms of time and cost than using ready-to-use tools such as Airtable, Hubspot, Pipedrive or Salesforce.

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